HomeAt a time when most industries in India are reeling under the effects of the economic downturn, the country's mobile sector seems to be in a better position to cope with the crisis.
Experts feel that with the launch of new mobile technologies and services, this sector will emerge as the key growth driver for the country's telecommunications industry.
According to a recent report released by International Data Corporation (IDC), it is mainly the business users who are driving the demand for mobile handsets in the country.
This year, the mobile handset market in India is estimated to record a 26% growth the over last year. By 2012, the research firm predicts the market will grow at a compound annual growth rate (CAGR) of 20%.
According to Abhishek Bhattacharya, Senior Engineer, Tata Teleservices, "Factors such as extension of the coverage area, drop in call rates and availability of affordable handsets are fuelling the demand for mobile handsets among business users, particularly the small and medium enterprises (SMEs), some of whom operate from the remotest corners of the country."
Mr Bhattacharya opines that the introduction of new technologies, such as third generation (3G) and worldwide interoperability for microwave access (WiMAX) will further boost the demand for mobile phones among the business segment in India.
In addition to this, the introduction of new features such as dual subscriber identity module (SIM) card and mobile number portability (MNP) are prompting more business users to adopt mobile handsets.
Analysts feel that the mobile industry in India is likely to witness a significant growth in several areas including network infrastructure, mobile devices, applications and most importantly mobile value-added services (MVAS), which is estimated to grow at a phenomenal rate in the days to come.
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